Aedas’ new plans for the mixed-use project, Jinke Group Headquarters, is located in Chongqing – a young metropolis secluded within central China’s rolling mountains. The masterplan encompasses office, hotel, and retail within a limited plot with elevation changes. Capitalizing on the site’s height difference, the program for hotel, office and business space are organically interspersed within a shared corridor. The block-style retail layout runs through the north and south ends for pedestrians to enter from all sides. .
A 5-star hotel is positioned at the forefront, adjoining Jinzhou Road, whereas the apartment complex is positioned away from the main road to ensure privacy. The group headquarters and office building are built by the arterial road. The headquarters’ orientation is rotated to maximize display visibility and to optimize the use of the northeastern main entryway. , The high-rise has a flexible layout that includes an atrium, a void and open stairwells, to ensure vertical interconnectivity. Communal areas including a sky garden, eco terrace, and community offices are created for socializing and leisure activities.
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