Official Plan Amendment and Zoning By-law Amendement applications have been submitted to the City of Toronto by Osmington Gerofsky Development Corporation to build a 63-story residential tower rising to 208.9 meters (685 ft) atop a 6-story Brutalist building on the northeast corner of Bloor Street East and Mount Pleasant Road. The project is designed by Hariri Pontarini Architects. Proposed for the design is a precast cladding is that would complement the 1968 to 1970-built 350 Bloor East, currently occupied by and branded with the Rogers logo. Heritage specialists ERA Architects are handling restoration of the exterior of the existing office building, the interiors of which would be demolished and replaced with a contemporary structure.
A restaurant/retail area is proposed to be constructed within the western portion of the ground floor, overlooking Mount Pleasant Road and the Rosedale Ravine. Only the east wall of the existing building, which faces the blank wall of the residential condo building to the east, would be replaced by new construction, with then north, west, and south walls and their wedged precast concrete pillars would be maintained.
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