Rove Hotels and IRTH Group have unveiled HQ by Rove, a hospitality-led office concept high-rise debuting in Dubai’s Business Bay’s Marasi Bay Marina. The project offers fully furnished, Grade-A offices designed to merge productivity with lifestyle, featuring modular and loft-style collections, shared workspaces, and wellness-driven amenities.
Blending Rove’s hospitality with IRTH’s design vision, HQ by Rove introduces smart technology, bold interiors, and lifestyle-led details. The Modular Collection provides adaptable offices with private courtyards, while the Lofts Collection offers double-height spaces with built-in conveniences that blur the line between work and home. Shared amenities include double-height communal areas, acoustic pods, event spaces, and a vertical café.
Spanning 120,000 square feet (11,148 square meters), the development creates a holistic work-life ecosystem. Features range from floating treehouse meeting cabins and a ground-floor food hall to a podium-level fitness hub with gym, pool, paddle courts, and wellness pods. Community engagement is fostered through co-working areas, an amphitheatre for talks and events, and landscaped spaces for networking and relaxation.
Paul Bridger, COO of Rove Hotels, said: “With HQ by Rove, we’ve created a dynamic environment that provides professionals everything they need to thrive, offering unparalleled flexibility, functionality, and community.” The high-rise also offers panoramic skyline views and direct road access, while tenants benefit from exclusive discounts and co-working access across Rove Hotels’ wider network.
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