Giving an Erie Street building the appellation of a wine region is part of the effort to uncork sales at the 31-unit building, where one unit is under contract more than four years after the launch.
The building at Erie and LaSalle streets was somewhat inexplicably called Bentham when developer Sedgwick Properties broke ground on the project in September 2017, with a plan to deliver the units to buyers the next year. After multiple delays, it was reannounced in November 2021, trimmed from 15 stories down to 14 and used the address, 142 W. Erie, for a name.
The building will now be called Margaux, after a wine region in France. Margaux “is known as one of the finest areas for Bordeaux, and (the building) is in the finest area of River North,” said Matt Laricy, the Americorp agent who is taking over sales at the building.
For more on this story, go to Crain’s.