Plans have been filed with the Department of City Planning to replace the current 20-story Fifth Avenue Louis Vuitton flagship store with a 25-story, 485-foot (147.8-meter) high-rise at 1 East 57th Street. The project, timed with New York Fashion Week, would feature a 10-story experiential retail destination, along with a café and terrace overlooking Central Park, exhibition galleries, a luxury spa, showroom suites, restaurants, and a top-floor bar and garden.
The design envisions a 125-foot (38-meter) podium topped by a slender building, with four curved volumes stacked and gently twisting toward the park. Occupied floors would reach 420 feet (128 meters), capped by a 65-foot (19.8-meter) parapet for mechanical systems. LVMH is also seeking a 25,000-square-foot (2,322-square-meter) floor-area bonus by funding accessibility upgrades at the Lexington Avenue–59th Street subway station.
Though the architect has not been named, Louis Vuitton reportedly consulted leading designers in 2023. The existing building has already been wrapped in a custom OMA-designed scaffold, styled like stacked trunks bearing the brand’s logo, foreshadowing the bold statement the new flagship aims to make.
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