The Light Up The Leo campaign is asking Xbox players to participate in a “digital energy exchange” that will see one of South Africa’s tallest buildings, The Leonardo, react in real time to their clicks.

Xbox South Africa is calling on gamers to light up the mighty Leonardo, which is 227 meters tall.

The Leonardo is certified as the tallest building in Johannesburg and in South Africa by the Council of Tall Buildings and Urban Habitat (CTBUH).

It houses more than 241 luxury apartments, five floors of office space, including shops, art galleries, restaurants, a gym and a pre-school. 

It’s quite simple, even though it may sound a bit impossible. Xbox began inviting users on 6 November 2020 to visit their Series X | S, Light up the Leo landing page.

From there, participants can take part in the challenge, and stand a chance to win an Xbox Series X. 

For more on this story, go to The South African.