CTBUH member Permasteelisa Group, a leading international façade specialist, has announced the promotion of Imro Van Leersum to the role of sales director, covering the UK market.
This new position will be responsible for developing and executing the Group’s sales strategy in London and other key cities in the UK and Ireland. Reporting to Jalal Fitoury, CEO for Permasteelisa Group in Europe, the move comes as the company streamlines its brands in the UK under one operating model. This gives clients and partners access to the company’s entire European talent pool of 1,300 colleagues, whilst also making the most of benefits in relation to capability, capacity, flexibility and value. Van Leersum has worked for the company for almost 25 years, having joined the company’s Dutch brand in the Netherlands as a sales manager in 2001.
Fitoury comments on the appointment: “Imro works very collaboratively with clients to advise on façade solutions at the earliest possible stage in a development’s lifecycle. Technology, buildability and sustainability always form part of the conversation, as well as providing the most cost-effective solutions. Imro’s knowledge and experience really is second to none and his relationships are unsurpassed. His skills are proven in the 43 projects he has secured since his career journey with us commenced, to the value of an incredible more than €900m.”
Van Leersum adds: “To know that I have played my part in shaping city skylines is something which drives me every day to do the best job I can for the company, our clients, and for our partners.”